Most people think of Gravity Forms as just a way to add a contact form to a WordPress site. But if you’re only using it for basic messages, you’re barely scratching the surface.
Gravity Forms is a powerful data automation tool. It acts as a bridge between your website and the essential tools you use every day. Whether you need to sync leads to HubSpot, subscribe users to Mailchimp, or trigger complex project management workflows, the real power of Gravity Forms lies in its connections.
One of the most requested integrations is the ability to send form entries directly to Google Sheets. Whether you’re tracking event registrations, managing a lead pipeline, or building custom reports, having your data in a spreadsheet allows for real-time collaboration and analysis without giving everyone access to your WordPress backend.
In this guide, we’ll break down the three best ways to connect Gravity Forms to Google Sheets so you can automate your data entry and focus on what matters.
Why Send Gravity Forms Entries to Google Sheets?
Manually exporting CSV files is a thing of the past. Automating the flow of data into Google Sheets offers several key advantages:
- Real-Time Collaboration: Share submission data with team members, partners, or clients who don’t have (or need) a WordPress login.
- Dynamic Reporting: Use Google Sheets’ native charting and pivot table tools to build live dashboards based on form entries.
- Data Redundancy: Create an instant, external backup of your submissions outside of your WordPress database.
- Simplified Workflows: Use Sheets as a “staging area” to review leads before importing them into other business tools.
Method 1: Gravity Forms Zapier Add-On (Recommended)
For users who want the most reliable and flexible solution, we recommend the Official Zapier Add-On. This is the gold standard for connecting Gravity Forms to the wider world of SaaS.
What It Is
The Zapier Add-On is an official tool developed by the Gravity Forms team. It allows you to connect your forms to over 5,000+ different applications, including the entire Google Workspace.
Why We Recommend This Method
- Official Support: Built and maintained by Gravity Forms, ensuring maximum compatibility.
- Infinite Flexibility: You aren’t limited to just Google Sheets. You can create “Multi-Step Zaps” that send data to a spreadsheet, an email list, and a CRM all at once.
- Conditional Logic: You can use Zapier’s filters to only send specific entries to your sheet (e.g., only “Sales” inquiries, not “Support”).
- Reliability: Zapier provides excellent error handling and task history so you never lose a submission.
How to Set It Up
- Install the Add-On: Download and activate the Zapier Add-On (requires a Pro or Elite license).
- Create a Zap: Log into Zapier and create a new “Zap.” Set Gravity Forms as the Trigger.
- Connect Your Site: Follow the prompts to link your WordPress site via the Gravity Forms API.
- Choose Your Action: Select Google Sheets as the “Action” and choose “Create Spreadsheet Row.”
- Map Your Fields: Match your Gravity Forms fields (Name, Email, Message) to the specific columns in your Google Sheet.
- Test and Publish: Send a test entry to ensure the data lands in the right column, then turn the Zap on.
Resource: For a visual walkthrough, check out ourVideo Tutorial: Send Gravity Form Entries to Google Sheets with Zapier.
Method 2: Gravity Connect for Google Sheets by GravityWiz
If you prefer to keep things “in-house” and avoid using a third-party automation platform like Zapier, Gravity Connect (by the experts at GravityWiz) is a fantastic alternative.
What It Is
GravityWiz is a premier partner in the Gravity Forms ecosystem. Their Gravity Connect for Google Sheets provides a direct, “point-to-point” integration between your WordPress site and Google.
Key Features
- No Middleman: Data travels directly from your server to Google, which can be a plus for privacy-conscious organizations.
- Bi-directional Potential: This tool is designed for sophisticated data handling, including the ability to update existing rows.
- Cost Efficiency: For high-volume forms, a direct integration can be more cost-effective than paying for Zapier tasks.
Best For: Power users who want a direct connection and those already using the “Gravity Perks” ecosystem.
Method 3: Google Sheets in Gravity Forms by GravityMore
For those looking for a dedicated, community-developed solution, GravityMore offers a purpose-built integration designed specifically for this task.
What It Is
This is a focused add-on that does one thing: syncing Gravity Forms to Google Sheets. It is part of the community-supported ecosystem of add-ons that expands the core functionality of the plugin.
Key Features
- Straightforward Setup: Because it’s purpose-built for Sheets, the interface is highly streamlined.
- No Recurring “Task” Fees: Since it doesn’t rely on Zapier, you don’t have to worry about monthly task limits.
Best For: Users who need a dedicated, budget-friendly solution and don’t require the thousands of other integrations Zapier provides.
Which Method Should You Choose?
- Choose the Zapier Add-On if you want official support and the ability to grow. If you think you might later want to send those same leads to Mailchimp or Trello, Zapier is the best investment.
- Choose Gravity Connect by GravityWiz if you are a developer or agency looking for a direct, high-performance connection without a middleman.
- Choose GravityMore if you want a simple, dedicated tool specifically for Google Sheets and nothing else.
Final Thoughts
Connecting Gravity Forms to Google Sheets is a “quick win” for any business. It transforms your website from a passive receiver of messages into an active participant in your business operations.
Ready to start automating? If you have a Pro or Elite license, you can download the Zapier Add-On today and have your first sheet synced in under five minutes.