Back to: Crash Course: Gravity SMTP
If you’re using WordPress forms, running an online business, or managing client websites, this video explains why some emails MUST arrive—while others are just “nice to have.”
– Marketing Emails (newsletters, promotions via MailChimp/Kit) vs. Transactional Emails (password resets, receipts, membership confirmations)
– Why transactional emails are mission-critical to your business operations
– What happens when transactional emails fail (spoiler: customers can’t log in, complete purchases, or access what they paid for)
– Why deliverability standards are different for each type—and why it matters
WordPress site owners, agencies setting up Gravity Forms, freelancers who need to explain email infrastructure to clients, and anyone who needs their forms to actually work when customers submit them.