Adding more subscriber information and customize confirmation message

Back to: Bootcamp: Using the Mailchimp Add-On

In this fourth video, Matt demonstrates how to improve the newsletter signup experience by adding name fields and customizing the confirmation message. He explains how these enhancements can lead to better personalization in future email communications.

What You’ll Learn

• Adding first and last name fields to your form
• Customizing the form confirmation message
• Understanding the benefits of collecting additional subscriber information

Technical Steps

Adding Name Fields

1. Edit the existing newsletter signup form
2. Add first name field
3. Add last name field
4. Save the form

Customizing Confirmation Message

1. Access form settings
2. Click on “Edit” for the confirmation message
3. Remove default message
4. Add customized newsletter subscription confirmation
5. Optional: Add links to social media or other relevant pages

Best Practices

Name Field Benefits

• Enables email personalization
• Improves subscriber communication
• Creates a more professional impression

Confirmation Message Tips

• Make the message specific to newsletter signup
• Consider adding:
  • Social media links
  • Links to important pages (e.g., About page)
  • Additional engagement opportunities
• Keep the message aligned with the action taken

Important Notes

• The basic email functionality remains unchanged
• Additional fields enhance but don’t complicate the form
• Confirmation message should reflect the specific action (newsletter signup vs. contact form)

Next Steps

After implementing these enhancements, you can:

• Begin personalizing your email communications
• Add more engagement opportunities in the confirmation message
• Test the complete signup process

Implementation Tips

• Keep the form simple despite the additional fields
• Ensure the confirmation message matches your brand voice
• Consider your audience when adding extra engagement opportunities