Webinar: Mailchimp + WordPress For Newsletters

In this presentation, Matt and Sarah from the Gravity Forms marketing team discuss the importance of email marketing and how to effectively set up a newsletter using Mailchimp in conjunction with Gravity Forms. They emphasize that building a newsletter is not just about sending emails but about creating meaningful connections with your audience. The session is designed for existing Gravity Forms customers, freelancers, agency owners, nonprofits, and marketing professionals looking to enhance their email marketing strategies.

Key Points on Email Marketing

The hosts highlight the value of newsletters as a tool for engagement rather than just a marketing obligation. They encourage viewers to think of newsletters as a way to connect with customers, share valuable content, and create a unique voice for their brand. The discussion includes actionable strategies for improving newsletter effectiveness, such as establishing a healthy cadence for sending emails, utilizing analytics to track performance, and creating unique content that resonates with subscribers.

Setting Up MailChimp with Gravity Forms

The presentation covers the installation of the Mailchimp add-on for Gravity Forms, which is available across all license types. Viewers will learn how to set up a basic email capture form, including the necessary fields and settings to connect to Mailchimp. The hosts demonstrate how to create a subscriber page, extend forms with tags and segments, and style forms using Gravity Forms’ Orbital theme system. They also discuss the importance of consent fields for GDPR compliance and how to implement them effectively.

Advanced Features and Automation

Matt and Sarah delve into more advanced features such as tagging and segmentation within Mailchimp, which allow marketers to categorize their audience based on specific actions or interests. They explain how to create automated welcome emails and the significance of using these features to enhance engagement and tailor content to different segments of the audience. The session also touches on the integration of Gravity SMTP for improved email deliverability, particularly for transactional emails.

Actionable Items

1. Install the Mailchimp Add-On: Viewers are encouraged to activate the Mailchimp add-on in their Gravity Forms account to start integrating email marketing with their forms.
2. Create a Basic Email Capture Form: Set up a simple form with at least one email field and a consent checkbox to comply with GDPR.
3. Establish a Subscriber Page: Create a dedicated page for newsletter sign-ups and promote it across various channels.
4. Utilize Tags and Segments: Implement tagging and segmentation strategies to better understand and engage with your audience.
5. Set Up Automated Emails: Create automated welcome emails to enhance subscriber experience and engagement.
6. Explore Styling Options: Use the Orbital theme system to customize the appearance of forms to match your brand.

By the end of the presentation, viewers will have a comprehensive understanding of how to leverage Gravity Forms and Mailchimp for effective email marketing, along with practical steps to implement these strategies in their own businesses.