For WordPress agencies and freelancers, email deliverability isn’t just a technical concern—it’s a critical component of client satisfaction, business reputation, and ultimately, profitability. In a recent Gravity Forms webinar, our team explored how email delivery challenges can impact your agency and how Gravity SMTP provides a robust solution to these common headaches.
The Hidden Costs of Poor Email Deliverability
When you deliver a WordPress site to a client, the last thing you want is a frantic weekend call about missing lead notifications or customer receipts. Yet this scenario plays out regularly for agencies who don’t have a reliable email delivery system in place.
Here’s what’s really at stake:
Support Costs That Erode Your Profits
Every time a client reports missing emails, your team spends valuable billable hours troubleshooting issues that could have been prevented. As your agency grows and client roster expands, these small frustrations multiply across dozens of sites, significantly impacting your bottom line.
Client Reputation Damage
Nothing erodes client trust faster than hearing their sales team isn’t receiving lead notifications or their customers aren’t getting order confirmations. These seemingly small technical issues can create major perception problems about your agency’s competence and attention to detail.
Missed Business Opportunities
Many client websites experience unexpected traffic or conversion spikes during special promotions or events. Without reliable email delivery, these critical moments can turn from triumphs into disasters when notification systems fail under increased load.
Introducing Gravity SMTP: Purpose-Built for Agencies
Gravity SMTP was designed specifically to address these agency pain points. Unlike other SMTP plugins that simply provide basic connectivity, Gravity SMTP offers comprehensive features that make email management scalable across multiple client sites:
Complete Visibility into Email Activity
The Gravity SMTP dashboard provides at-a-glance analytics showing processed, sent, and failed messages across all email-generating plugins (not just Gravity Forms). This visibility helps identify potential problems before clients even notice them.
Multiple Integration Options with Backup Configurations
Connect to leading email delivery services like SendGrid, Amazon SES, Brevo, Mailgun, and more. The unique backup configuration feature allows you to set a primary service with an automatic fallback option if issues arise—providing enterprise-level reliability even for small business clients.
WordPress Notification Control
Take control over which WordPress system emails are sent—toggle off unnecessary update notifications while ensuring critical communications still reach their destination. This granular control helps reduce inbox clutter without sacrificing important alerts.
Comprehensive Logging and Troubleshooting
When clients report email issues, you can quickly search logs to verify delivery status, view email contents, and even resend messages with a single click. This rapid troubleshooting capability dramatically reduces the time spent resolving support tickets.
Real-World Success: How Agencies Use Gravity SMTP
During the webinar, we heard from agencies already implementing Gravity SMTP with impressive results. One attendee shared how they recently built a summer camp registration form for a client where the camp filled up within an hour of registration opening—and every notification email was delivered successfully despite the high volume.
This reliability is crucial for maintaining client confidence when it matters most. Whether it’s an e-commerce site processing orders, a nonprofit collecting donations, or a business gathering leads, email delivery failures directly impact your clients’ bottom line and their perception of your services.
Getting Started with Gravity SMTP
Gravity SMTP is available with Elite, Developer, and Nonprofit licenses. Unlike typical add-ons, Gravity SMTP is a standalone product that works with or without Gravity Forms—making it a versatile solution for your entire client portfolio.
The Elite license, in particular, offers unlimited site usage, allowing your agency to scale email deliverability solutions across all client projects without additional costs.
Conclusion: Turn Email Deliverability into a Competitive Advantage
Email deliverability might not be the most exciting aspect of website development, but it’s often the difference between clients who renew their maintenance contracts and those who look elsewhere. By implementing Gravity SMTP across your client sites, you transform a common pain point into a reliable, professional experience that reinforces your agency’s value.
Watch the full Gravity SMTP webinar to see the solution in action and learn more about how it can enhance your agency’s service offerings while reducing support headaches.
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