Adding your Subscribe Form to a page

Back to: Bootcamp: Using the Mailchimp Add-On

In this third video, Matt demonstrates how to embed your email collection form onto a dedicated subscribe page in WordPress. He explains both the technical process and the strategic marketing benefits of having a dedicated subscription page.

What You’ll Learn

• Creating a dedicated subscribe page in WordPress
• Embedding a Gravity Form using the block editor
• Customizing form display settings
• Understanding the marketing strategy behind a dedicated subscribe page

Technical Steps

Creating the Page

1. Open the Gravity Form editor
2. Click the “Embed” button
3. Create a new page titled “Subscribe”
4. Form automatically appears in the WordPress editor

Customizing the Form Display

1. Click on the Gravity Form block
2. Optional customizations:
   • Uncheck “Form Title” (recommended)
   • Uncheck “Form Description” (recommended)
   • Add supporting content around the form as needed
3. Click Publish
4. Preview the page

Best Practices

Form Presentation

• Consider removing form title and description if you plan to add custom content
• Ensure the form looks consistent between editor and front-end view
• Customize based on your specific needs and content strategy

Marketing Strategy

1. Dedicated URL Benefits
   • Clean, memorable URL (mydomain.com/subscribe)
   • Easy to share across platforms
   • Professional appearance
2. Promotion Opportunities
   • Blog posts
   • Podcast episodes
   • YouTube videos
   • In-person conversations
   • Marketing materials

Important Notes

• Form appearance in editor matches front-end display
• Page setup is foundational for future lessons
• Customization options depend on your overall content strategy

Next Steps

After setting up your subscribe page, you can begin promoting it across various marketing channels to build your email list effectively.