Back to: Bootcamp: Using the Mailchimp Add-On

In this introductory video, Matt kicks off a practical mini-series designed to help WordPress users integrate Mailchimp with Gravity Forms.
The series consists of seven concise, two-minute tutorials, and this first installment walks through the fundamental setup process.
Matt takes a hands-on approach, demonstrating the initial steps of connecting these powerful tools while explaining why Mailchimp is a popular choice for email marketing, especially for those just starting out. He guides viewers through the installation process with clear, step-by-step instructions, making what could be a technical process more approachable.
What You’ll Learn
- Understanding Mailchimp’s pricing structure
- Basic Mailchimp account setup requirements
- How to install and activate the Mailchimp add-on in Gravity Forms
- How to connect your WordPress site to Mailchimp
Key Understandings
- Mailchimp Pricing & Features
- Free tier available for up to 500 contacts
- Includes 1,000 emails per month in free tier
- Known for being user-friendly
- Prerequisites
- Active Mailchimp account
- At least one audience created in Mailchimp
- WordPress website with Gravity Forms installed
- Installation Process
- Navigate to Add-ons section in Gravity Forms
- Locate and install Mailchimp add-on
- Activate the plugin
- Configure settings and connect to Mailchimp account
Important Links
- Mailchimp Pricing Page: mailchimp.com/pricing
Technical Notes
- Creating an audience in Mailchimp before connecting to Gravity Forms is recommended but not required
- Integration can be verified both in WordPress and in Mailchimp’s integration management section
Next Steps
After installation, your WordPress site will be connected to Mailchimp, allowing you to proceed with form creation and email list management.
Gravity Forms + Mailchimp
Get your newsletter started on Mailchimp! It’s easy to connect your WordPress website through Gravity Form’s Mailchimp Add-on. Get it today.