Minimum setup for Gravity Forms + Mailchimp

Back to: Bootcamp: Using the Mailchimp Add-On

In this second installment, Matt walks through the essential components needed to begin collecting emails through Gravity Forms and sending them to Mailchimp. He focuses on understanding Mailchimp audiences and creating the most basic functional signup form.

What You’ll Learn

• Understanding Mailchimp’s audience concept and limitations
• Setting up a basic email collection form
• Configuring the Mailchimp feed in Gravity Forms
• Connecting form fields to your Mailchimp audience

Key Concepts

Understanding Mailchimp Audiences

• Free plan users are limited to one audience
• Audiences are different from segments
• Think of audiences as organization-level containers
• Larger businesses may need multiple audiences for different departments

Minimum Form Requirements

1. Basic Form Setup
   • Only requires a single email field
   • No special configuration needed in the email field itself
2. Mailchimp Feed Configuration
   • Navigate to Settings → Mailchimp
   • Create a new feed (name is for internal reference)
   • Select your default audience
   • Map the email field to Mailchimp

Technical Steps

1. Create a form with an email field
2. Go to form settings
3. Open Mailchimp settings
4. Set up a new feed
5. Select default audience
6. Map the email field
7. Save settings

Important Notes

• Additional fields can be added later
• Form submissions will automatically sync to Mailchimp
• More advanced configuration options will be covered in future videos

Next Steps

After completing this basic setup, your form will be ready to collect email addresses and add them to your Mailchimp audience. Future videos will cover adding more fields and advanced configuration options.